![]() ![]() When ad execs realized that Grimace was frightening young potential consumers, they softened the character, dropping the “evil” from descriptors and lopping off one of his sets of arms. Even in those commercials, though, the bumbling thief never attempted to poison or murder anyone who got in his way. When he was first introduced in the 1970s, commercials referred to him as the “evil Grimace,” a four-armed purple blob who used his many limbs to abscond with cups of milkshakes, according to Food & Wine. Grimace wasn’t always a happy-go-lucky amorphous creature. ![]() Sometimes they even appear to vomit purple before “succumbing” to death by shake. Sometimes they’re playing dead in an abandoned building or a dark street or draped over a McDonald’s sign. Cut to: The TikTok-er, in the throes of death, splayed in a puddle of purple liquid. In a typical “Grimace Shake” TikTok, an enthusiastic young person, Grimace shake in hand, will wish the big purple mascot a happy birthday before taking their first sip. The Grimace shake, though, has become more infamous than beloved. The eatery has collaborated with musicians like J Balvin and Travis Scott on celebrity-approved meals and even teamed up with buzzy streetwear brand Cactus Plant Flea Market to release exclusive collectible Happy Meal toys for adults, including a mold of everyone’s favorite purple blob.Įven before collectors were reselling the limited-edition designer toys, McDonald’s has played with scarcity and limited availability: Its Shamrock Shake and McRib are often only available for a few weeks each year, if that, and they’ve become cult menu favorites. The rollout seemed in line with other recent McDonald’s marketing schemes to build cultural credibility and capitalize on virality.
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